Turismo de Canarias has launched a world marketing campaign to place the archipelago as the best vacation spot for skilled coaching, by way of a collection of elite athletes who’re already coaching within the archipelago and who would be the protagonists of this initiative, primarily based on the idea of ‘The Islands of Extraordinary Beings‘.
“This marketing campaign is 100% digital, which permits us to phase our audience very effectively in accordance with their sporting self-discipline”, explains the Minister of Tourism, Trade and Commerce of the Authorities of the Canary Islands, Yaiza Castilla.
“We’re going to remind athletes that within the Canary Islands you’ll be able to prepare all 12 months spherical because of their good local weather, specialised amenities, fashionable lodging capability […]” says Castilla.
The disciplines on which the marketing campaign focuses in its first section, which has been launched in six European nations, are athletism, swimming, trail-running, biking, triathlon and seashore volleyball, and within the subsequent phases content material associated to wind sports activities, reminiscent of crusing, windsurfing and browsing, may even be included.
Skilled sports activities tourism is a part of the Ministry’s diversification technique because it represents a phase of tourists that keep within the archipelago long-term, which signifies that it reduces the dependence of the vacation spot on air connectivity, implying a extra sustainable consumption of assets and their spending is best distributed among the many archipelago’s economic system.
The protagonists of the ‘Islands of Extraordinary Beings’ marketing campaign are Thomas Ceccon, a double Olympic medalist and member of the Italian swimming workforce, who has grow to be a world sensation on this self-discipline.
Pau Capell is without doubt one of the most acknowledged names on the planet of nationwide and worldwide path working and has twice been proclaimed champion of the Extremely Path World Tour circuit, champion of Spain Extremely Cup and champion of the Extremely Path du Mont Blanc.
With reference to athletism, the Canary Islands will work with the British Katarina Johnshon-Thompson, winner of two gold medals on the World Athletics Championships within the heptathlon specialty and on the World Indoor Championships in Pentathlon, along with two extra golds within the European Indoor Championships, additionally within the pentathlon self-discipline.
One other athlete that will likely be a part of the marketing campaign is Marcell Jacobs, winner of two gold medals on the Tokyo Olympics and presently thought of the quickest runner on the planet. Particularly, his final keep was in Tenerife this previous January and he repeats it 12 months after 12 months to enhance his efficiency.
The triathlon additionally has its consultant figures, such because the Spanish Saleta Castro, nationwide champion in Lengthy Distance, with three podiums and greater than ten Prime 5s in Ironman occasions, and Patrick Lange, double world champion of the Ironman World Championship, the utmost worldwide competitors of this self-discipline. This elite athlete trains in Lanzarote and Gran Canaria and was the primary athlete to interrupt the eight-hour mark within the Kona Ironman, Hawaii, the hardest occasion on the planet.
The final sport that may even have visibility is seashore volleyball, with the Olympic participant Liliana Fernández, whose hyperlink with the Canary Islands could be very deep since for 15 years she has established her residence in Tenerife, from the place she trains all year long.