Worldwide consumers and media attending ATM, to be hosted by accommodations throughout IHGs model portfolio
Arabian Journey Market (ATM) has signed an settlement with IHG Lodges & Resorts, to turn into its Official Resort Companion for ATM 2023, which takes place on the Dubai World Commerce Centre on 1-4 Could.
Main worldwide hospitality group IHG, will formally accommodate nearly 200 main worldwide media and key business consumers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, the GCC, US, Egypt and South Africa.
The settlement will allow IHG to showcase their InterContinental branded properties in Dubai, in addition to voco Lodges, Crowne Plaza Lodges and Resorts and Resort Indigo to prime business professionals representing luxurious, leisure, MICE and enterprise journey. As well as, IHG may also host the coveted Official ATM Occasion.
The theme of subsequent 12 months’s ATM showcase is “Working In direction of Internet Zero” and RX (Reed Exhibitions) the organiser of ATM, will have fun its thirtieth annual occasion by unveiling a devoted sustainability pledge, not solely to make the ATM 2023 occasion extra sustainable, however to announce 30 long run targets, as ATM works in direction of Internet Zero in keeping with the RX World pledge.
Commenting on the announcement, Haitham Mattar, IHG’s MD for IMEA mentioned: “We’re happy to increase our long-term relationship with RX as their lodge companion for Arabian Journey Market 2023. We’re particularly eager on the present’s theme “Working in direction of Internet Zero” as it’s nicely aligned with IHG’s ‘Journey to Tomorrow’ – our ten-year accountable enterprise agenda targeted on our folks, planet and communities.
“The partnership presents an excellent alternative for IHG to showcase the work that we’re doing on a collection of far-reaching commitments to drive environmental and social change to fulfill the demand for sustainable stays from hundreds of thousands of our visitors around the globe.
“As an everyday world exhibitor with RX, we have now skilled nice footfall and curiosity at a number of of their reveals the world over and particularly at ATM. The present’s success was particularly evident in 2022 because the world returned to assembly head to head, constructing robust private networks and long-term enterprise relationships. The present supplied an excellent backdrop for the launch of our new “IHG One Rewards” program and in 2023 we stay up for delving additional into our loyalty providing for the Center East.”
ATM 2022 attracted over 24,000 guests and hosted over 31,000 individuals together with 1,600 exhibitors and attendees from 151 nations, throughout 10 halls at Dubai World Commerce Centre.
Danielle Curtis, Exhibition Director, Arabian Journey Market, mentioned: “Arabian Journey Market is dedicated to the Center East, which has among the most bold and thrilling improvement plans anyplace on the earth. This partnership with IHG presents a perfect alternative to align one of many area’s main hospitality teams with our unequalled occasion platform.”
“The Official Resort Partnership is pivotal to the continuing success of Arabian Journey Market, and the correlation between attracting high quality consumers and delivering a top quality host lodge expertise has been a significant factor in driving curiosity and guaranteeing the attendance of key journey business professionals.”