On Location: Multi-destination tourism key to Caribbean’s restoration, ministers say

On Location: Multi-destination tourism key to Caribbean’s restoration, ministers say

“After we are united, we, because the Caribbean, are unstoppable.”

These had been the emotions of Kenneth Bryan, the Cayman Islands’ Minister of Tourism and newly-elected chairman of the Caribbean Tourism Group (CTO) as he performed host to each the CTO’s Enterprise Conferences and Caribbean Youth Tourism Convention and IATA’s fourth annual Caribbean Aviation Day in George City in Grand Cayman from Sept. 9-15.

As a part of the primary in-person CTO gathering because the starting of the pandemic, 16 Caribbean nations offered an replace on COVID restoration and methods for the longer term.


“What we’re seeing is powerful rebound and powerful restoration,” mentioned Latia Duncombe, director of normal tourism for the Bahamas.

READ MORE: On Location – Airline execs, tourism ministers meet within the Cayman Islands to speak Caribbean restoration

Bryan mentioned the state of affairs is trying optimistic for the Caymans as effectively, “judging by the numbers and the way they’re trending, I’m assured we’re on track to ship 1 / 4 of 1,000,000 guests by finish of the 12 months,” including, “what we’re seeing is powerful rebound and powerful restoration starting of 12 months was sort of sluggish however we’re now seeing a ahead rising development.”

The arrogance is mirrored in the truth that 9 new properties are in growth and set to open between 2023 and 2025 together with a Grand Hyatt and a Mandarin Oriental.

Canadians love the Caymans

Extra Canadians are making the journey to the Caymans with visitation up eight per cent in July of 2022 from July of 2019.

Search for extra Canadians to be visiting the Caymans.


“Canada may be very, crucial to us,” mentioned Bryan. “Canada is a bit farther away however now that we now have our new fleet of max jets, we imagine this can give us the chance to hit each province in Canada.”

Bryan added Vancouver residents will likely be notably focused: “We need to goal the western aspect,” he mentioned, noting the presence of the Asian market in Vancouver and other people with a excessive internet price.

Kenneth Bryan, the Cayman Islands’ Minister of Tourism and newly-elected chairman of the Caribbean Tourism Organization. (Pax Global Media)

“We’ve invested extra monies in promotion for Canada,” added Rosa Harris, director of tourism for the Cayman Islands, “Sure, it’s a secondary marketplace for us….however we see the return on our funding in Canada.”

St. Kitts rebuilds Canadian market

Attracting Canadians can also be a spotlight for Saint Kitts with Air Canada flights from our nation set to renew on Nov. 5 after direct service was suspended throughout the Canadian authorities’s non-essential journey advisory.

“By way of what we’re doing to advertise the Canada service, we’re working intently with Air Canada and delivering some aggressive campaigns with them together with gross sales and bundle incentives,” mentioned Ellison “Tommy” Thompson, CEO of the Saint Kitts Tourism Authority.  

Search for some island-wide offers to draw travellers, like staying for seven nights and paying 5.

Journey brokers, in the meantime, can anticipate meals and beverage credit and resort and resort reductions to return.

“We see this as an ideal alternative to rebuild the Canadian market which has all the time been fairly sturdy for us,” mentioned Thompson, including that webinars and occasions for Canadian journey brokers are on the best way.

Saint Lucia is “hovering”

Air Canada direct service to Saint Lucia are additionally set to renew this fall with weekly hauls set to start once more on Oct. 9.

Unique plans known as for flights from Pearson to renew in November, however demand noticed the schedule bumped up.

Saint Lucia. (Saint Lucia Tourism Authority)

“There have been numerous restrictions from the Canadian market however numerous work has been executed to restock arrivals from Canada,” mentioned Ernest Hilaire, Deputy Prime Minister and Minister of Tourism.

Hilaire added talks with WestJet are additionally taking place. “Tourism in Saint Lucia shouldn’t be solely again, it’s, certainly, hovering,” he added.

Jamaica’s record-setting summer time 

Over in Jamaica, issues are additionally trying up with Minister of Tourism Edmund Bartlett, reporting “this summer time is now 5,000 extra guests than 2019 which makes it the very best summer time within the historical past of tourism in Jamaica.”

However Bartlett suggested it’s not the time to relaxation on one’s laurels. 

“The fact of restoration is that those that are lucky sufficient to get better from the place they had been, hardly ever develop past,” he mentioned, including “progress after restoration is uncommon and stress so a part of my mission is to get there, to have progress after restoration.”

Whereas Canada continues to be an vital goal for Jamaica, the minister additionally revealed plans to focus efforts past North America, calling Africa “the brand new frontier” and a market that will likely be of specific curiosity together with a Caribbean/African tourism discussion board in February with no less than 10 African nations and ministers of tourism collaborating with the CTO about “methods to converge.”

From left: Edmund Bartlett, Minister of Tourism, Jamaica;  Kenneth Bryan, Minister of Tourism and Transport, Cayman Islands. (Pax Global Media)

That mentioned, there’s nonetheless love for the true north sturdy and free.

Canada is our second largest market so it had an affect,” mentioned Bartlett about Canada’s strict journey restrictions, “however the excellent news is that you simply’re coming again stronger and higher and you are a precedence…we’re undoubtedly dedicated to Canada.”

Nevertheless, Bartlett believes the present bounceback, the renewed love of journey isn’t sustainable. Therefore the give attention to new markets.

A chance to “reimagine tourism”

The gathering in Grand Cayman additionally noticed IATA meet for Caribbean Aviation Day, the place the theme was “Get well, Reconnect, Revive.”

Peter Cerda, IATA’s regional vice-president, the Americas, kicked the day without work by acknowledging that the pandemic “minimize the lifeline of many nations that make up this area.”


“What we noticed throughout the pandemic was that decision-making was left to ministers of well being who don’t essentially perceive journey and tourism,” Cerda mentioned. “The end result was unrealistic protocols.”

With the vast majority of protocols and restrictions now lifted, a number of of the Caribbean Aviation Day delegates used the gathering to push for multi-destination tourism and regional interconnectivity throughout the Caribbean.

 Queen Elizabeth II Botanic Park in Grand Cayman. (Pax Global Media)

“Small locations throughout the Caribbean can not profit absolutely from the affect of tourism and journey so we within the Caribbean, essentially the most tourism-dependent area on earth…we now have to discover a approach to get better and to get better effectively and we can not get better alone,” mentioned Jamaica’s Bartlett, including, “this pandemic has given us the chance to reimagine tourism.”

Henry Charles Fernandez of the Antigua and Barbuda Ministry of Tourism agreed: “You’ve gotten passengers now who need a totally different expertise in a single journey. I feel that we have to perceive that when the tide rises, all of the boats rise.”

Cerda concurred, saying, “promoting the Caribbean as a multi-destination location is vital,” including, “with the ability to provide quite a lot of experiences would be the key to success.”

Wayne Panton, premier of the Cayman Islands supplied: “We’re separated by oceans however joined by a typical want to see the Caribbean flourish.”

Kenneth Bryan cautioned whereas multi-destination tourism wouldn’t be a right away success for all Caribbean nations, “there is a chance for you right here to win…Not each nation would be the beneficiary of this instantly however you will be assured that you will have tourism for many years, for tons of of years.”

Cerda was extra succinct saying: “Comply with the Nike slogan. Simply do it.”

Grand Cayman in focus

The gathering within the Caymans noticed journey media taken on a FAM journey organized by the Cayman Ministry of Tourism and Transport, which included a rum tasting and visits to Cayman Crystal Caves, the Queen Elizabeth II Botanic Park, and the Pedro St. James Nationwide Historic Web site.

The Crystal Caves are situated in a lush tropical forest in Northside, Grand Cayman.

The positioning options 105 caves, the place guests are handled to distinctive and spectacular stalactite and stalagmite crystal constructions shaped by single drops of water over a sluggish passage of time.

The caves, which had been found within the ‘90s however didn’t open as a vacationer attraction till 2016, additionally characteristic tropical plant and animal life together with parrots and bats. Search for a zipline characteristic to be added in October.

Subsequent up was a go to to the Botanic Park, residence to the endangered Grand Cayman blue iguana and in addition a breeding floor for birds and different animals native to the Caribbean.

The park options seven sights together with a floral backyard, orchid boardwalk, and heritage backyard with a youngsters’s attraction at present below development.

Over on the Pedro St. James Nationwide Historic Web site simply 20 minutes outdoors of George City, guests get a glimpse into the 18th century and the birthplace of democracy within the Cayman Islands because it’s the positioning of the primary authorities meeting in December 1831.

Constructed utilizing Jamaican slave labour, the positioning was bought by the Authorities of the Cayman Islands within the Nineteen Nineties and restored.


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