STARTUP STAGE: Postcard Journey promotes accountable luxurious tourism

STARTUP STAGE: Postcard Journey promotes accountable luxurious tourism

Postcard logo letter P

Postcard Journey

Bangalore, India-based Postcard Journey is a world neighborhood of storytellers, hoteliers and journey designers who wish to make journey a drive for good.

Based in 2020 and launched in September 2022, Postcard’s goal is to be the platform of alternative for aware luxurious vacationers to find resorts and excursions that assist the area people.

In early September, Phocuswright printed its India Whole Market Report, which gives a complete view of India’s journey market, together with detailed market sizing and projections, distribution tendencies, evaluation of main journey segments and key developments. Beneath, PhocusWire dives deeper into Postcard Journey.

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What’s your 30-second pitch to buyers?

Postcard is a storytelling media and journey illustration
firm for luxurious resorts and excursions that assist the area people and promote accountable
tourism. We purpose to hitch fingers with them to encourage a brand new technology of aware vacationers
by way of storytelling.

Postcard was conceptualized in 2020 by Amit Jaipuria when he
discovered it troublesome to search out luxurious resorts and excursions that supported the area people and had been
genuine voices for accountable tourism. By means of the corporate web site, e-newsletter and upcoming
podcast, we showcase tales from aware luxurious resorts and excursions to a world neighborhood
of vacationers and invite them to e book with them.

Describe each the enterprise and expertise points of your

“Eighty-three p.c of vacationers suppose sustainable journey is important, almost
three quarters imagine they must act now to save lots of the planet for future generations, and 61%
dedicated to journey extra mindfully.”

As society wakes as much as journey in a post-COVID world, individuals
are searching for revolutionary merchandise that lead them towards extra aware journey and private
transformation. Whereas that is an rising development within the journey business pushed by a extra mindfully conscious and
inclusive neighborhood of vacationers, extra must be executed at a world degree to speed up the
course of and make it mainstream.

Postcard brings collectively a world neighborhood of aware
luxurious hoteliers and journey designers and invitations them to showcase native tales. It then promotes
them by way of its web site, e-newsletter and podcast channels to a world neighborhood of vacationers.

As a membership-driven platform, luxurious resorts and journey
designers apply to be featured on the Postcard listing. If accepted, the corporate pays an annual
charge to be included inside both the Postcard Lodge or Postcard Tour listing and a fee
on gross sales that convert from a Postcard lead. The resorts and tour corporations then
publish native tales about their individuals, tradition, historical past, meals, nature and
wildlife on the Postcard website in an effort to encourage vacationers to e book a keep
or tour with them.

For resorts and tour suppliers that need assistance with
storytelling, Postcard additionally provides a world listing of established storytellers they’re able to rent
for editorial providers.

Give us your SWOT (Strengths, Weaknesses, Alternatives,
Threats) evaluation of the firm.


  • Postcard is effectively positioned to be a frontrunner in ushering in
    a brand new period in aware journey. Utilizing our model media channels reminiscent of our web site,
    e-newsletter and podcast, we’ve got the instruments wanted to showcase our companions to a world
    neighborhood of aware luxurious vacationers and an opportunity to encourage them with tales from
    totally different components of the world.


  • Whereas we’re a startup with an enormous imaginative and prescient, we’re nonetheless new
    to the market having launched on Sept. 1, 2022. As such we’re within the early phases of
    selling our model to the world market and constructing consciousness amongst our shoppers and
    suppliers. We companion with like-minded media shops, business teams and tourism
    boards to get the phrase out about us and assist our imaginative and prescient for aware journey.


  • We’re a world neighborhood of storytellers, hoteliers and
    journey designers that share a standard imaginative and prescient of getting journey function a drive for good. We
    have companions representing over 15 nations throughout 5 continents, and our
    utility listing for brand spanking new partnerships continues to develop. By empowering our companions
    and serving to them succeed, we contribute to serving to make an affect of their respective


  • With the numerous startups within the journey business, every
    claiming to have its personal technique to service shoppers and companions, we could be misplaced within the crowd.
    As such, shopper and companion inaction could be a hurdle for us to attain vital
    mass and traction. Subsequently, we’ve got taken the time to get our messaging proper to assist us
    differentiate ourselves from others and place ourselves within the business for aware
    luxurious journey.

What are the journey ache factors you are attempting to
alleviate from each the shopper and the business perspective?

It’s troublesome for
aware vacationers to search out genuine boutique resorts and excursions that assist the area people and promote accountable tourism. That is
as a result of search platforms are algorithm-driven and the eye is gained by these finest
at website positioning and with deep promoting budgets. Social media can be very noisy, and it
is a problem to search out corporations. Provided that boutique resorts and journey designers are SMEs and
have comparatively restricted budgets, they discover it troublesome to attach with like-minded
vacationers. Postcard curates the members it brings onboard, making certain solely high-quality
and genuine corporations are listed in its databases. This makes it helpful for
vacationers to have Postcard as their most well-liked platform to determine
like-minded companions to plan their journeys with.

So that you’ve received the product, now how will you get a number of

Postcard’s goal is to be the platform of alternative for
aware luxurious vacationers to find luxurious resorts and excursions that assist the area people and
promote accountable tourism. To attain this the corporate makes use of totally different advertising channels to
get the phrase out and construct its world neighborhood of aware vacationers. 

  • Promoting The Postcard Tour and Lodge Listing to drive
    leads and bookings
  • Promoting The Postcard E-newsletter and constructing a world
    mailing listing 
  • Promoting The Postcard Podcast and to drive extra
    listeners to subscribe 
  • Boosting firm posts on its social media channels 
  • Promoting The Postcard Weblog to drive extra subscribers 
  • website positioning and efficiency advertising of particular person excursions, resorts,
    weblog posts and podcasts on social media 
  • Partnership with media shops, business teams and
    tourism boards for consciousness constructing  
  • Public relations and media publicity for firm updates,
    product launches and key partnership bulletins  
  • Referral and word-of-mouth advertising  
  • Influencer advertising  

Inform us what course of you have gone by way of to ascertain a
real want to your firm and the dimensions of the addressable market.

Turning into members of business teams such because the
Transformational Journey Council has enabled us to community with and hearken to
the challenges confronted by corporations whose values and visions we aligned with. We sought to construct a
product that might assist them succeed. After a whole lot of Zoom calls and one-on-one
interviews, we had been capable of determine ache paints, uncover alternatives, design the
product and set up the enterprise mannequin for Postcard.  

How and when will you become profitable?

Postcard has a number of channels for income technology. As
the corporate grows, it can activate its numerous monetization methods, reminiscent of:  

  • Itemizing charges from resorts and journey designers
  • Commissions on transactions
  • Sponsored adverts on our e-newsletter and podcast channels

What are the backgrounds and former achievements of the
founding staff?

As a serial entrepreneur for the final 22 years, Amit
Jaipuria has began a number of corporations throughout industries reminiscent of shopper tech, retail, agri tech, high-quality
artwork and journey. He’s enthusiastic about creating and empowering communities to result in change to
the established order. He has additionally authored a number of patents on social media platforms and is a Media
Herald and Ally Associate on the Transformational Journey Council.

How have you ever addressed range and inclusion inside
your corporation?

Being neighborhood pushed, we characterize companions who’re native
hoteliers and journey designers from over 15 nations, and our imaginative and prescient is to have native
illustration from all nations round the world. We invite them to showcase their merchandise utilizing
tales that includes their individuals and lands. Showcasing their tales helps us amplify their
message and join them with potential companions and donors who can assist them of their

What’s been essentially the most troublesome a part of founding the
enterprise thus far?

Getting the product design and messaging in place and constructing
a neighborhood of suppliers and shoppers.

Typically, journey startups face a reasonably robust time
making an affect – so why are you going to be certainly one of fortunate ones?

We’re a community-centric enterprise constructed on the inspiration
of getting journey function a drive for good. With each reserving we do by way of Postcard, we assist our
companions make a direct affect on the native degree. We additionally share their imaginative and prescient and have
dedicated 10% of all revenues in the direction of conservation and neighborhood empowerment with an intent to
develop this share as we scale.

A 12 months from now, what state do you suppose your startup
will probably be in?

We will probably be a world illustration firm with companions and
purchasers from over 100 nations. We will probably be cash-flow constructive and may have made an affect in
native communities the world over by connecting our companions with like-minded vacationers.  

What’s your endgame? (Going public, acquisition, rising
and staying personal, and so on)

We imagine in social enterprise. We plan to stay a
privately held firm with a tradition of empathy and inclusiveness and provides again to construct a extra
sustainable world.

India Journey Market Report 2021-2025

This report gives a complete view of India’s journey market, together with detailed market sizing and projections, distribution tendencies, evaluation of main journey segments, key developments and extra.

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