Vacation spot Germany Places Focus On Sustainability For 2023 Advertising and marketing

Vacation spot Germany Places Focus On Sustainability For 2023 Advertising and marketing

In its 2023 world advertising, Vacation spot Germany will put the concentrate on climate-friendly journey and a accountable use of all sources.

“Latest surveys verify that worldwide demand for climate-friendly journey is rising,” says Petra Hedorfer, Chief Government Officer of the German Nationwide Vacationer Board.

Based on the GNTB Business Skilled Panel, the proportion of key accounts that regard Germany as a sustainable vacation spot elevated from 67% to 80% inside a interval of 1 yr.

On the similar time, analysis by IPK Worldwide discovered that 80% of worldwide travellers regard sustainability and local weather/environmental safety as vital or crucial.

Vacation spot Germany Places Focus On Sustainability For 2023 Advertising and marketing
The solar shines via the timber of the Black Forest in Germany. (photograph by way of iStock / Getty Pictures Plus/ legna69)

“We’re actively setting the agenda for sustainable tourism via our theme-based campaigns. Along with our companions within the German journey trade we’re engaged on extending our guests’ size of keep by providing revolutionary merchandise. We’re additionally placing extra emphasis on tourism that mixes cities and rural areas, and on selling the off season.”

From the travellers’ perspective, Vacation spot Germany says it’s already effectively positioned with regards to sustainability and to defending the local weather and the atmosphere. Based on a survey carried out completely for the GNTB by IPK Worldwide in October 2022, international travellers put Germany third on this class in a European comparability – behind solely Switzerland and Sweden.

Germany is ranked sixth within the 2022 SDG Index, which evaluates progress in the direction of attaining the United Nations’ sustainable improvement targets, and fifth out of 117 comparable nations within the World Financial Discussion board’s Journey & Tourism Improvement Index for 2021.

In 2023, the GNTB will run three theme-based campaigns that may proceed to maintain the main target of its world advertising firmly on sustainable tourism in 2023.


For instance, the brand new GNTB marketing campaign ‘51 UNESCO World Heritage Websites – Historic Trendy Germany’ highlights the big variety of choices for sustainable journey when exploring Germany’s totally different areas and cultural heritage.

There will even be a relaunch of the award-winning FEEL GOOD sustainability marketing campaign, which promotes tourism choices which were licensed as sustainable. The GNTB will even proceed its profitable Embrace German Nature marketing campaign.

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