VISIT FLORIDA’s purpose to be the “primary accessible vacation spot on the planet”

VISIT FLORIDA’s purpose to be the “primary accessible vacation spot on the planet”

“There’s been a whole lot of modifications during the last two years, however one factor that has remained the identical is that Florida remains to be the trip vacation spot for Canadians,” mentioned Erin Cramer, a public relations account govt at VISIT FLORIDA.

The Sunshine State’s official tourism advertising and marketing company, alongside its vacation spot companions, welcomed media and journey professionals on Thursday (Sept. 15) at a sky-high reception within the floor-to-ceiling windowed “Sky Suite” at Toronto’s Bisha Resort.

With hovering views of Lake Ontario and the CN Tower within the background, attendees loved cocktails, a seafood platter and poutine station, in addition to a spinning 360-degree video seize space, the place enjoyable, looping movies had been shot and saved.  

Canada’s love affair with Florida (which is represented by VoX Worldwide in Canada) is heating up as soon as once more as extra individuals grow to be snug with the thought of U.S. journey after two years of COVID-related warnings and restrictions issued by the Canadian authorities.

VISIT FLORIDA’s purpose to be the “primary accessible vacation spot on the planet”

“Between January and June of this yr, we noticed practically 2.3 million Canadians journey to Florida,” Cramer mentioned. “That quantity is rising on daily basis.”

On the peak of the COVID-19 pandemic, whereas Canadian provinces had been in lockdown, the state of Florida, for probably the most half, remained open.

“The Florida expertise that Canadians have come to know and love remains to be there for them,” Meagan Dougherty Lowe, director of public relations at VISIT FLORIDA, instructed PAX. “We didn’t shut down for very lengthy, so didn’t have to rent again a workforce. Or retrain staff.”

“The service that Canadians have come to count on – they will get that if they arrive to Florida. And if journey brokers are reserving Florida, they will do it with confidence.”

“The Florida experience that Canadians have come to know and love is still there,

Concentrate on accessible journey 

One facet of tourism that Florida has put a larger give attention to is accessible journey. The group has been updating its web site with new assets for individuals of all talents.

The group launched a video collection, referred to as “Limitless Florida,” which showcases the numerous nice issues Floridians and visitors, of all talents, can do within the state.


“It may be anybody, from an individual with listening to impairments to somebody with a baby with autism to somebody in a wheelchair,” Dougherty Lowe mentioned. “Florida permits them to have the identical experiences as everybody else.”

Florida’s on-line hub, as an example, outlines which seashores use mobi-mats – mats which might be rolled out onto sand in order that seashores are wheelchair accessible.

Customers on the location would be taught that “Ding” Darling Nationwide Wildlife Refuge on Sanibel Island has a viewfinder for people who find themselves colourblind to allow them to expertise the sights, from the colors of birds to the natural world.

“Our purpose is to be the primary accessible vacation spot on the planet,” Dougherty Lowe mentioned.

Journey brokers can discover a new module about accessibility and journey on VISIT FLORIDA’s Journey Professional portal right here. 

“They’ll find out about these alternatives and share them with people who find themselves searching for that kind of trip,” Dougherty Lowe mentioned.

Nonetheless a sizzling ticket 

The Florida group additionally touched on the kind of enterprise developments they’re seeing proper now.

Final-minute bookings – journeys which might be 30 days out, or much less – have gotten extra frequent, Cramer mentioned.

And Florida, very like its climate, remains to be a sizzling ticket.

Lunchtime in Panama City, Florida. (Visit Florida)

in 2021, Florida’s market share of all Canadians coming to the U.S. was simply over 22 per cent, Cramer mentioned. In 2019, it was simply round 19 per cent.

“So, they’re selecting Florida over different U.S. locations,” she mentioned.

For all consolation ranges  

With outdated man winter proper across the nook, Florida is raring to welcome again sun-seeking Canadians with out of doors experiences.

“We’re capable of accommodate Canadians of all consolation ranges [regarding travel during the pandemic],” Cramer mentioned. “We provide out of doors actions year-round as a result of we’re very lucky to have good climate.”

A sandbar in North Captiva in Southwest Florida. (The Beaches of Fort Myers and Sanibel)

“For individuals who could also be apprehensive about doing an indoor exercise, we’ve got all the pieces from the seashore to mountaineering to springs. We now have 175 Nationwide State Parks. The choices are limitless.”

Even the on a regular basis stuff.

“If you wish to dine. If you wish to store. If you wish to see artwork – all of that’s out there open air within the winter,” Dougherty Lowe added. “It is one thing you’ll be able to’t actually do in Canada.”

Go to www.visitflorida.com for extra. 


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